With Vitafoods currently taking place in Barcelona, the industry is once again highlighting the ingredients and technologies driving the evolution of food and nutraceutical products. The direction is clear: natural solutions, real functionality, sustainability and clean‑label performance.
Based on the trends we’re observing across the sector, here is a concise look at the forces shaping product development today and in the years ahead.
Trend 1 — Alternative Proteins Continue to Rise
Consumers are moving toward plant-based, nutrient-rich proteins that deliver both nutritional and functional value.
Spirulina powder
A concentrated source of natural protein, vitamins, minerals and antioxidants.
Applications: smoothies, bars, snacks, bakery, plant-based formulations.
Chlorella powder
Rich in chlorophyll, protein and essential micronutrients.
Applications: green beverages, pasta, bread, functional blends.
Both ingredients provide clean-label solutions that meet the increasing demand for natural protein sources.
Trend 2 — Natural Coloration as a Market Standard
Artificial colorants are being replaced by clean-label pigments that offer stability, traceability and visual impact.
Phycocyanin (natural blue)
A vibrant, stable pigment-protein extracted from microalgae.
Applications: beverages, ice creams, confectionery, desserts.
Green Booster (natural green pigment)
A Chlorella-derived pigment with strong coloring power and excellent stability.
Applications: sauces, drinks, bakery, plant-based products.
Trend 3 — Cognitive Health Expands Beyond Supplements
Consumers increasingly expect everyday foods to support mental clarity, focus and long-term brain health.
neoDHA (Schizochytrium oil)
A vegan DHA source that is clean, stable and suitable for a wide range of formulations.
Applications: functional drinks, dairy alternatives, nutrition for all ages, supplements.
Trend 4 — Demand for Functional Nutrition Is Accelerating
Foods with real nutritional benefits — vitamins, antioxidants, minerals and bioactives — continue to grow in popularity.
Tetraselmis powder
A marine microalga with a unique profile of amino acids, minerals, pigments and bioactive compounds.
Applications: functional beverages, health-oriented foods, plant-based seafood alternatives.
Trend 5 — Sustainability Is Now a Strategic Priority
Brands and consumers increasingly evaluate ingredients based on:
Microalgae respond to these expectations naturally, offering low-impact production and high-value output across multiple formats (powders, oils, pigments).
Conclusion
Vitafoods Barcelona reinforces a clear message: the future of food and nutraceuticals will be shaped by natural ingredients, functional performance, sustainable sourcing and clean-label expectations.
Microalgae-based ingredients — such as Spirulina, Chlorella, Tetraselmis, Phycocyanin, Green Booster and neoDHA — provide versatile tools for brands aiming to innovate in this direction.
By David Alonso